A Guide to Toy packaging You Must Know that Drives Sale

Toy packaging is just not about printed cardboard boxes on the shelves. It must narrate your toy story to grab the kid's attention. Use interactive techniques to pack toys and enable customers to use your products. The toy packaging market is expected to grow at a CAGR of 3.2% due to its demand. 

Effective packaging is key to creating a first impression of your brand. When it comes to toys, learn the kids’ psychological aspects for designing packaging to drive sales. But how?

Read this blog and learn important factors for custom toy packaging that help you boost your sales and brand image.  

Understand the Purposes of Toy Packaging 

Toys are used to influence kids’ learning and development. These toys help to lay down the foundation for improving cognitive skills. If you are running a toy store and looking to hunt more customers, design your single package matching your specific toy contours. 

To understand the intent of toy packaging, you need to comprehend the toy's purpose. For example, if you are manufacturing model based learning toys for kids, what things come to your mind? 

A box with vibrant colors prints, a symbol for smart ideas (lighting bulb), small hints, mentioned age range based on model difficulty, and detailed instructions on the back of the boxes. 

Your packaging should resonate with your product's needs to make it stand out. Critically think about your toy packaging design in extensive competition to influence kids. The right choice of graphics, images, and colors allows you to draw attention from customers. 

For example, a singing or dancing rabbit comes in a pack with an exact image, color, and print to attract customers. Clearly defining your purpose helps you to design toy packaging that impacts your brand image and sales. 

4 Tips for Packaging Toys 

Personalized toy boxes with attractive colors, innovative prints, and unique styles enhance the customers' unboxing experiences. Keep in mind kids would love to open their toy package to drive their excitement and sense of achievement. 

Now you know why creative and critical analysis is crucial to design your toy packaging. Let’s take a look at amazing tips for packaging toys that help your brand stand out from the crowd. 

• Choose the Right Material

The first thing is packaging material that you can not ignore. The packaging material should be carefully considered to withstand external pressure. You can customize these boxes in various packaging materials to protect your toys from damage. Here are these premium quality materials from which you can pick:, 

• Poly Sheets 
• Corrugated
• Kraft
• Cardboard

• Consider Age-Wise Packaging 

When you are designing toy packaging, age is a matter of concern for which you are manufacturing. The color selection and design pattern should be followed according to age restrictions that allow customers to make informed decisions. You need to think like a child about what attracts them. 

• Focus on Accessibility 

Create packages with easy opening mechanisms that persuade kids to open without help. By doing so, you can motivate kids and boost self-confidence. These opening achievements enable kids to play energetically with your toy and boost parent trust in your brands. Use proper inserts so kids can access toys inside the box easily. 

• Ensure Proper Labeling 

Meet the standards of toy packaging with proper labeling to inform parents about the hazardous situation. For example, general areas of concern for stuffed toys are the eyes or nose which can cause choking hazards for 2-3-year-old kids. Add appropriate labels of age restrictions to create a valuable position for your brand in the market.  

Choose Different Types of Custom Toy Packaging 

After carefully considering the tips for creating toy boxes. There is more room to cover and make your packaging stand out on the shelves. You can customize these toy packaging in various styles to catch customers’ attention. 

Here are a few types of toy packaging to boost your business sales:

• Blisters 

Using the clamshell type of packaging gives you a competitive advantage to create a balancing position in the market. Wrap your toy in transparent plastic domes glued to the thick printed cardboard.  They come in various forms such as completely sealed, clamshell, and dragging options.  

 Enhance your product visibility in these transparent PVC domes and grab kids' attention. These blister inserts provide product stability and support. These plastic trays are stronger and more durable to protect items inside. You can print cardboard with toy details or images to make your blister or clamshell packaging stand out from others. 

• Action Figure Packaging

The mode for action figures requires durable packages to ensure safety during shipping. You can customize them according to your product needs. Use custom-printed cardboard boxes to store action figures adequately with vibrant colors. Imagine a box that creates an emotional connection between characters and customers to make informed buying decisions. 

Add a PVC sheet to create custom window boxes for action figures and increase its visual appeal. Print your branding elements such as a logo or tagline to persuade customers. 

• Blind Boxes

Create your blind box boxes to store fragile toys without any window display. If you want to make them more attractive, add a matte or gloss finish. Enhance your product display on the shelves with exact prints or images to provide deliverable toy imagination. You can create them in any size, shape, or style to seal your toy with maximum protection. 

Provide 100% surprises to the customers with quality toys. Create boxes with unique packaging ideas to increase your product's perceived value. 

Conclusion 

Toys can be manufactured for different purposes and vary according to age. Therefore, just packaging them in a printed cardboard box is not enough. Learn the various factors that impact your packaged appeal on the shelf and tell your brand narratives. You should create an emotional connection with your toy business and customers.

If you have any queries, contact us and we will get back to you asap!