Everything You Need to Know About Bespoke Packaging!

Product-based businesses now largely depend upon packaging to market their products. Bespoke packaging is one of the most effective ways to promote a product and brand without being overly promotional. It also enhances your products’ perceived value, making them more desirable. Bespoke packaging is specially designed to create a unique visual identity for increasing brand awareness while educating customers about your products. Mostly, bespoke packaging is crafted for premium items to improve branding. Read this blog to know more about bespoke packaging and how it benefits your brand!

What is a Bespoke Package?

Bespoke packaging is a product packaging that helps a brand create a unique visual identity that aligns with the brand's personality and product needs. It is designed to make a difference in the competitive market using unique designs and styles. What makes bespoke packaging effective is its ability to influence customers’ purchasing decisions with uniqueness.

For example, a hair serum packed in customized packaging, which is designed using color scheme, typography, and imagery that reflect the essence of hair serum and brand persona, is considered a bespoke package.

The best thing about bespoke packaging solutions is that you can choose the material, printing, size, style, cut-outs, and finishes of your choice to leave a greater impact on customers. Every product-based brand now uses bespoke product packaging instead of boring and plain brown boxes. Now every brand is in a race to create unique packaging that contains vibrant colors, captivating typography and imagery to entice customers.

What is the Difference Between Bespoke and Custom Packaging?

The word bespoke means something custom-made according to one's preferences. This is why people often get confused between bespoke packaging and custom packaging. There is a slight difference between custom and bespoke packaging, which is their connection to each other. 

Basically, custom packaging is a broader term, which means designing product packaging with custom designs to ensure product safety, presentation and branding. On the other hand, bespoke packaging is a more refined version of custom packaging that focuses on giving customers personalized experiences with highly customized designs, sizes, and materials. Customers feel more connected when they get products in bespoke packaging. 

What are the Benefits of Bespoke Packaging?

Tailor-made packaging ensures the boxes and bags you customize for certain products meet your customers’ expectations, align with brand personality and products’ needs. No brand sends products in plain brown boxes because they do not let the brand earn repeat customers. The following are some top benefits bespoke packaging offers you:

• Improved Customer Experience

Tailor-made packaging is designed according to the specific needs of products, brand persona, and customers' preferences. It conveys a sense of personalization to every customer who buys the product packed in such amazing packaging. The unique styles, closing mechanisms, shapes, design, and appeal of bespoke packaging improve your customers’ unboxing and gifting experience. 

It also promotes word-of-mouth marketing for your brand. A recent report states that 40% of shoppers post photos of products with unique packaging on their social media accounts, which results in more brand recommendations.

• Enhanced Product Presentation

There is a huge difference between presenting products in plain brown boxes and stylish packaging. Fine feathers often make fine birds, and it applies to the product-based companies because customers judge your products by their packaging. This is why you must invest in bespoke packaging to take your product presentation to the next level.

The better you present your products in unique packaging, the higher the chances of increased sales. Bespoke boxes contain beautiful inserts, designs, color, typography, and finishes, which help improve your products’ perceived value as well.

• Creates a Unique Visual Identity

You can choose the customization options of your choice when customizing bespoke boxes and bags for your products. It helps portray your brand story compellingly in the competitive market. All you need is to choose the color palette, design theme, imagery, and fonts that align with your brand persona.

You can also choose from the materials, printing, finishes, cut-outs, and add-ons to add a jaw-dropping perfection to product packaging. For example, you can promote your brand’s sustainability mission using bespoke cardboard packaging and build an ethical image due to its sustainability and reliability.

• Marketing Benefit

Another undeniable benefit of bespoke packaging is that it acts as a marketing tool for your brand. Bespoke packaging is incomplete without branding and product details. And the more branding components and product elements you incorporate into your bespoke packaging, the greater the impact you can make.

Generally, small businesses spend about 6-7 % of their overall revenue on marketing. An effective way to market your business is to use bespoke packaging for your products. It helps you increase brand awareness among your target market.

Can Bespoke be Used for Packaging?

Of course! Bespoke can be used to describe packaging. The word “bespoke” indicates that the packaging is custom-designed for certain products or brands. Bespoke and packaging are connected with each other as it helps a brand increase awareness about its business, products, and mission. The uniqueness of bespoke packaging evokes your customers’ emotions, and they won’t find such packaging anywhere else. Bespoke e-commerce packaging is becoming a dire need for e-commerce businesses as it acts as a visual representation of brands.

Why is Bespoke Packaging Important?

Investing in bespoke packaging helps your brand to make a difference in the competitive market, improving brand recognition. It has a powerful impact on customers’ purchasing decisions because unique designs and styles make the buyers’ journey easier and increase the chances of higher sales. Brands can develop a unique visual identity using tailor-made packaging. Also, it becomes easier for brands to foster brand loyalty because bespoke packaging builds a deeper connection with your customers.

Conclusion!

Bespoke packaging helps your brand showcase its brand identity uniquely in the market. It improves your products’ perceived value while making a difference in the competitive marketplace. All you need is to find a trusted packaging company to customize packaging that aligns with your brand persona and product needs. 

Don’t hesitate to contact us at (904) 899-9020 or [email protected] for your questions. We would address all your queries!