What are Branded Boxes? Custom Packaging’s Impact on Business Growth

Packaging may be the last step but it is the most essential phase in launching a new product or introducing your brand to the world. And when we talk about packaging, we can’t miss the aspect of branded boxes. 

Compared to retail businesses, online businesses have fewer physical contact points with their customers. That's why e-commerce businesses need to play strategically with every marketing move. This is where custom-branded boxes play their part in gathering customer’s attention and making noise online. 

What are Branded Boxes?

Branded boxes fall under the category of custom packaging. Brands use them to showcase their products beautifully to customers and build their brand identity. Branded packaging gives a high-end look to products, arousing the customer's curiosity to try the product. 

Benefits of Branded Boxes for Your Business

Choosing custom boxes offers a variety of benefits to the brands rather than going for stock packaging boxes. This is one of the many reasons brands have moved to custom packaging. These brands are constantly coming up with packaging ideas that reflect the brand’s image. Here are a few benefits of choosing these boxes:

Make Your Packaging Stand Out 

Choosing certain visually appealing elements such as custom finishes, intricate designs, and attractive colors can all lead to your branded boxes standing out. Whether you are stepping into the retail world or staying in an online store, you need to come up with attractive packaging ideas. Investing in custom packaging helps brands get improved ROI. 

Improve Your Marketing Strategy 

Your marketing strategy requires periodic innovation and one such way is to choose custom packaging. Use branded packaging to reach your audience and communicate with them a clear marketing strategy. Brands are often using smart packaging ideas such as QR codes to connect more with their customers. Choosing custom boxes can improve your brand’s position in the market.

Offer a Memorable Unboxing Experience 

Giving customers a memorable unboxing experience can help your brand in getting known. This is the digital age where most people like to post unboxing videos on their socials. Adding custom thank-you notes, or free samples can help your brand get more recognition. Choose box styles such as open-door and sleeve and tray for enhanced experience. 

Let Your Brand Connect to Customers

Creating a strong emotional connection with customers is mostly what retains them for a long time. You can also do this by incorporating heartfelt and inclusive elements in the packaging. Research the market or obtain ideas through psychographics to grab their attention. Incorporating sustainable and compostable packaging is one way to connect with them emotionally. 

Provide Better Product Protection 

Custom packaging lets the brand take charge of everything; from deciding the box material to choosing the finishes. This is how you can ensure your products remain safe during shipping. Choose sturdy packaging material and add inserts and fillers to ensure the product reaches the customers safely. 

Branded Packaging Ideas to Try

There are many ways a brand can introduce branded boxes to customers and gain their attention. Brands are always striving to retain customers. Here are some ways that can help your brands stand out from the rest of the crowd in the market:

• Minimalism Designs

Minimalism is the new IT design. A clean and simple design is what customers are loving these days. Use less space for visuals such as designs and typography on your branded boxes. This design technique works on the mantra of less is more. It often uses pastels and nude colors. However, this does not mean warm and bold colors cannot have minimalist designs. 

• Sustainable Factors

Sustainability is both a fashion statement and need of the hour these days. Brands are actively shutting plastic and other hazardous elements out and introducing eco-friendly packaging. You can also choose bioplastics, paper packaging, and even plant-based dyes to attract more eco-conscious customers. Some brands are offering compostable packaging bags to help the ecology. 

Tips for Choosing the Right Branded Packaging Box

Custom packaging gives brands the liberty to decide how they want their products to be packed. Here are a few ways you can ensure your branded boxes are top-notch and attract more customers in the market: 

• Material

Pick the right material for your packaging boxes. Selecting the suitable material for your products can help your brand get more attention. This does not mean that every product, no matter the weight and dimensions, needs to be packed in rigid boxes for a high-end look. Weigh the pros and cons of each material before deciding which material works best for your product. 

• Size

In branded boxes, there’s no one-size-fits-all policy. This is why you need to be very careful when picking the right size for your boxes. Always measure the product’s size before contacting the packaging supplier to ensure a snug fit. Remember, the boxes should neither be too big or small that they cannot keep the product protected during shipping. 

• Styles

Branded boxes offer a memorable unboxing experience to customers when they have versatile styles. There are many box styles you can pick for your products to be social-media-worthy, as customers love to post unboxing videos online. You can always choose styles like gable boxes, pyramid boxes, pillow boxes, shoulder neck boxes, etc. 

Do’s of Branded Packaging

There are always going to be some ways that can enhance the visibility of the packaging and others that can inhibit it. Here are some do’s of the branded boxes you should keep in mind: 

• Attention to Detail 

Always be on the lookout for small details. This not only means adding informational content on the boxes but also using designs and finishes to wow your customers. This includes using finishes such as holographic or gloss on certain visuals that you want to shine more than others. 

• Alluring Designs

Your design needs to charm customers so they can finalize their decision and buy your product. Take a look at different designs online and research what customers are inkling toward these days. Pick the designs that can make a lasting impression on the viewer and turn them into long-lasting customers. 

• Consistency

Choose colors and themes that are consistent with your brand. Changes are good, but too many constant changes won’t help you in creating a harmonious representation of your brand. Keep a coherent look no matter what new product you are launching. Choose different shades of the same color and contrast it to give an appealing look. 

Don’ts of Branded Packaging

There are certain things you can avoid to make your boxes stand out more than the competitors in the market. The don’t in custom packaging can help brands attract more customers and keep them closer to your brand. Here are a few elements you should avoid:

• Don’t: Overload Designs

You should always remember that there is a difference between maximalism and overloading the design. Maximalism calls for using more space for visuals. However, overloading designs means throwing certain designs just so you don’t leave any space on the box. 

• Don’t: Make the Logo Hideous

Your logo should never be hideous but that does not mean it should be the only thing people see on the box. Position your logo in a place where it can easily be located. Do not add the logo or even the product’s name on flaps or edges where it doesn’t give a good look. 

• Don’t: Forget to add Essential Information

Designs are always encouraged on branded boxes but that does not mean you ignore the essential information. Always mention caution or other important points you think a customer should know before buying the product. By doing so, you can build customer trust and gain their loyalty. 

Invest in Custom Branded Boxes!

Choose branded boxes to stand out from the competition. Investing in high-quality branded boxes can help your brand get better recognition and sales. You can create a robust brand identity with these boxes. Contact us today, and get ready to enjoy the alluring packaging experience!