Wondering What are PR Packages

There are many ways of creating brand awareness and one of the strongest is through PR packages. If you want to get exposure and be known among your audience, PR boxes are the way to go. 

Lets explore how PR packaging can help your brand in getting the right audience. We’ll also explore some ways to make a lasting mark through these packages, so read on till the end!

What are PR Packages?

PR stands for Public Relations and PR Packaging meaning is almost the same. PR boxes are packages that contain your brand’s best products. These boxes are sent to influencers and celebrities for promotion of your product to gain awareness.

Brands small and large scale send these packages to persuade their audiences into buying their products. For example, to create pre-launch hype for your products, you can send these boxes to get attention.  

Why Are PR Packages Powerful?

PR Packaging helps brands attract the right audience. As a product is not the only thing consumers are interested in, they look at the aesthetics and unboxing experience too. PR boxes help connect the dots and make your products look appealing. Here are three reasons why PR boxes are important: 

Exposure

Through PR packages, you expose your brand to the media, journalists and a lot of exciting opportunities. Consider this a way to be invited to launch, networking, and promotional events to help you tap new audiences.

Awareness

If you are struggling to attract customers, PR packages can help you as they create brand awareness.  These packages also help you strengthen your brand’s position. Finding the right influencer can bridge the gap between your brand and sales.

Connections

You get to connect with different people and make connections that can help your brand in the long run. Think of PR packages as fostering relationships and expanding your professional network. The more relevant people you know, the easier it will be to boost your brand.

4 Types of Brands that Send PR Packages

PR Packages are not limited to any industry, but there are specific industries that benefit from them. Here are four industries that devote a lot of time to PR campaigns:

Cosmetics and Skincare

Many cosmetics and skincare brands send PR packages to targeted influencers. Doing so allows brands to raise awareness about their products. These brands go above and beyond to come up with creative ideas and thoughtful packages to attract customers. 

Tourism and Hospitality

Everyone loves to explore the world, but only a select few decide to go on trips. Tourism and hospitality brands rely on influencers to promote travel plans and special discounts using PR packages. Doing so helps brands get more customers. 

Food and Beverage 

Brands use mouthwatering content to promote delicious meals online with the help of influencers. Select influencers receive food PR packages from brands to promote their products. And discounts are offered to get more customers quickly.  

Entertainment and Media

The entertainment industry relies heavily on PR packages. As entertainment brands know how to get to the public, they have the most persuasive PR campaigns. Right before the release of a new song or a movie, these brands send PR packages and invite influencers to boost hype before launch.

3 PR Boxes Case Studies

PR boxes can help your brand in many ways. Keep in mind that presentation matters when sending a PR package. Here are three PR boxes case studies for you: 

Star Joy Studios 

Star Joy Studios is a stationary brand focused on customized stickers for booklovers. For one of its PR packages, Star Joy Studios added different products inside customized envelopes. The brand added journaling stickers with some affirmations and customized characters in the PR packages.  

Sheglam’s Harry Potter Themed PR

Even a decade after its final release, Sheglam knows the obsession Harry Potter still holds over the fans. This is why they come up with different makeup products having Hogwarts theme. These new products are sent in beautiful packaging that makes them feel like they are a part of the wizarding world. 

Vaseline

Vaseline's bedazzled PR packages to influencers were well-liked by the public. The brand focused on providing more than just free products to the influencers with the help of jewels embedded on the product’s packaging. Moreover, they also added mini products in the packages to make them special.

When You Should Send PR Packages?

There’s always a debate of when to send a PR package. What is the right timing of sending a package and what should you send in that package? Here are four suggestions: 

Product Launch

One of the best ways to introduce your new product to the market is sending PR packages. You can either launch the product first and then send it to the influencers. Or you can match your timings and launch at the same time when influencers promote the product. 

Influencers post hints beforehand to create curiosity and have maximum engagement at the time of product launch, enabling brands to achieve their KPIs.

Special Events 

Another way is to send PR packages on special events like Halloween, Christmas, New Year, etc. These are the occasions when people are looking forward to buying presents. 

This is why these occasions are the perfect time for you to send PR packages. By decorating the packages as per the events and adding goodies, you can make these packages special. For example, cosmetic and food brands launch special products and packaging for these events. 

Milestones

Most brands announce their achievements by sending PR packages to influencers. Your brand anniversaries, reaching a certain follower count, getting an award, etc., are events that can be celebrated by sending PR packages. You can also announce giveaways and special discounts that way.  

Collaborations

You can open your brand to a number of future collaborations by sending PR packages. For example, you can collaborate with top influencers in your target industry by sending PR packages. Doing so can help your brand to get in the spotlight. 

Choosing the Right Influencer for a PR Boxes Campaign

The real question is how to find the right individual for your brand. There are dozens of influencers working in the same industry and it’s not easy to decide which one you should go with. Here are six helpful tactics to land the right influencer for your PR boxes campaign:

Market Research 

Get to know your audience and their choices. Once you know what your consumers prefer, you can find the right person to send the PR package to. This can be done through market research, surveys, polls etc. 

A wise approach is to use demographic and psychographic surveys to get to the right influencer. Demographics involve knowing the age, gender, etc. of your buyer. Psychographics deal with their interests, goals, etc. You can rely on both these surveys to make a learned decision about choosing influencers for sending PR boxes. 

Focus on Your Niche

Sending a pr package means that you want to approach your audience through the right influencers. Find the influencers who work in the same niche as yours. You can find a lot of individuals focusing on more than one niche and while it can help you, it wouldn’t be very effective and fruitful. 

Even within the same niche, there are sub niches and you need to find the influencer who is talking about the same sub niche that your product falls in. This is how you will find your crowd and convert prospects into customers eventually. 

Narrow Down Your Research

There are dozens of influencers within the same niche. So how will you pick the right ones? The answer is very simple; through the demographics. 

Going for international influencers can help when you are expanding your brand to an international market. But start with your local influencers if you’re a local brand as they have the right audience you need. 

Focus on Clear Communication

Do not assume that an influencer will make tons of videos for your brand without you telling them beforehand. Clear communication can save you a lot of time and trouble. Contact them prior to sending the packages. 

Decide mutually how you want your products to be promoted. Do not treat them rudely and allow them to have the creative liberty as well. Doing so, you can have the best results. 

Provide Discounts

Who isn’t a fan of discounts? Everyone loves to have a discount on products they want to buy. And by adding discount codes, no matter how meager they look, these packages can surely attract customers. Ensure you have a tracking mechanism in place so you can separate the discounted sales from your regular sales. Doing so will help you measure the ROI of your pr boxes campaigns. 

Stay in Touch 

Do not think that you will start getting sales once influencers have posted stories. You must stay connected to the influencers if you want to create a strong relationship. Send them little thank you notes for their efforts.

You can also send them messages when consumers use their discount code to purchase something. These practices reflect your brand’s image and can help you in the long run. 

Designing Your PR Packages

Aesthetics are a big part of our lives, which is why you should focus on them when customizing your PR packaging. It can help your business in the long run. Here are some of the ways you can create a mystical experience for your influencers through custom PR boxes:

Careful Product Selection

The first step is to carefully select the product. If you are a makeup brand and you have done your research well, look for the products influencers love the most. Everyone has some type of favorite, and this research can help you create a strong emotional connection. 

You can either use one product that you want to attract the audience toward. Or you can go for a number of products, as it all depends on your brand’s needs and priorities.  

Create a Strong First Impression

Having persuasive first impressions can help your product’s promotion. When you put extra effort in your PR packages, the influencers will surely reciprocate the sentiment. Using colors that they love, researching more about their likes and dislikes, etc. can help make a good package. 

You can have their names customized on the boxes or add custom notepads or other similar stuff. These gestures will make a positive impact and can help with unique brand identity.

Add a Personal Touch

Many brands use small thank you notes in their PR Packages. But some brands go above and beyond to make the influencer feel special, thus giving these influencers some of the best PR packages. They add treats, freebies, and even samples of new products. 

Brands add a special treat, like their favorite brownie or chocolate, to make the influencers feel valued. You can add affirmations, notes, small treats, and things these influencers really like in these packages. Afterall, you are looking to make a long-term relationship. 

Subscription/Mystery Boxes as PR Packages

 

You must have seen subscription/mystery boxes and wondered if they can be used as PR packages? To simply answer your question; yes, they can be used. Consumers love watching PR packages, but sometimes the packages are too beautiful to just watch. This is where these boxes come in. 

While a PR package offers something unique as per the influencer’s likes and personality, a mystery/ subscription box can be something more than that. These boxes cater to a large audience but have the same sentiment as those of exclusive PR packages. 

You can send your subscription or mystery boxes to the influencers so each consumer can have the same packaging when they place an order. It is impossible to offer something unique to each consumer. But adding selflove reminders, thank you notes and heartfelt prayers can hook your consumers. 

4 Ways to Enhance Your PR Packages

How do you get PR  packages to create strong ties with the influencer? By putting in effort and thoughts in those boxes. From adding freebies to cards, tapes and stickers, there are endless ways to make these packages special. If you are struggling with ideas, let us help you. Some of the items you can add in these packages are:

Handwritten Thank You Notes

Adding handwritten Thank You notes can create a strong affiliation between you and the influencer. These notes have the same effect as the handwritten letters. This is why it is a good idea for you to add handwritten Thank You notes to make them feel special. 

Custom Stickers

Most brands add custom stickers to their PR packaging, and you can add those too. These stickers needn’t necessarily be related to your brand. They are added just to add value to pr boxes. You can use your research and add stickers of characters or flowers they love.

Badges

Badges look very cute in a PR Package. You can add different types of badges in these packages. Your badges can have different quotes or just random words on them. There is no hard and fast rule as to what type of badges you can add as long as they are attractive. 

Photocards/ Posters

While it is not a general practice, many brands add photocards in their PR packages. You can add photocards or posters of brand owners in these PR Packages with a special message from their side. Brands like Rare Beauty have done this practice. 

Monitor the Performance of Your PR Campaigns

Now comes the critical part of this whole procedure. Monitoring the performance of a PR can help you in many ways. By tracking the performance and analyzing the results, you will know which particular influencer you will be collaborating with in the future. Here’s how to do tracking the right way:

Analyze Engagement 

After an influencer has promoted your products, it is time to get to work and see how it is impacting your sales. 

Start by analyzing the engagement and see how many people have since visited your website. Actively keep track record of people who followed you on social media platforms and how many of these have mentioned you. 

Keep an Eye on Impressions

How many people got to see the posts or what were the major regions where your pr boxes were most shown? These are the questions you need the answers to as it will help you in knowing your audience. 

With impressions, you can have a good guess whether your product will do good in the market or not. There are many platforms that you can use to identify relevant metrics such as number of mentions, domain reach, sentiments, etc. 

Engage with the Influencers

It is always a good idea to keep a close contact with your influencers. Remember that the key to getting the most value out of influencer marketing is to build trust and foster connections. And this can be done when you engage with your influencers. 

You can share the feedback with them and help them improve their strategies. While it is an influencer’s responsibility to share the feedback with the followers, the way they present it and pour their heart and soul into it depends on how you engage with influencers. 

Send PR Packages the Right Way!

Make sure you send your PR packages in customized boxes to make your influencers feel special. Most brands use branded cardboard boxes in which they add the actual package to protect these boxes during transportation. You can do the same. 

There are a number of designs, color schemes, and finishes that you can try on your packaging boxes to make influencers feel special and connect to them on a deeper level.

If you are wondering how to get pr packages customized as per your brand's needs and market trends, we are here to help.  Contact us today for refreshing and aesthetically pleasing packaging for your PR boxes campaigns.