Packaging might be the last but it is the most essential phase in launching a new product or introducing your brand to the world. And when we talk about packaging, we can’t miss the aspect of branded boxes. It might not be your first thought to go with the branded boxes, but it can help you build your brand value among the customers. Additionally, compared to retail businesses, online businesses have fewer contact points with their customers. That's why e-commerce businesses need to play strategically with every marketing move. Furthermore, branded boxes are a vital component of an effective marketing plan. So, why not make the best out of it?
But wait, first, let’s learn all that there is to know about branded boxes.
Branded boxes fall under the category of custom packaging. Many e-commerce companies use them to showcase their products to consumers and build their brand identity. Furthermore, you would be surprised to know that more than 45% of online customers say that branded packaging makes it more convenient for them to make online purchases. Therefore, if you want to explore the benefits of custom packaging for small businesses, read on.
Branded packaging brings you numerous benefits, and here we have listed some of the top ones for you,
Right now, the US market is up to 284.10 Billion. The US market is increasing with every minute of the day. This means that you have a lot of competition that you need to beat. Now, the companies that are using traditional packaging are not the first choice of consumers. So, this is where branded boxes in and help you stand out from your competition. Moreover, beauty attracts every other person. And that’s how the visual appeal in your packaging can attract customers to your products.
Your marketing strategy requires periodic innovation. Because if you continue to rely on traditional marketing methods, you won’t be able to make much out of your business. Therefore, we suggest you use branded packaging to reach your audience and communicate with them a clear marketing strategy. You can use this packaging for branding purposes. You can print your product details on the box and also connect with your customers through graphical and visual representation on the boxes.
An unboxing video going viral on social media is the new rage. You must have seen various bloggers and influencers posting various stories about unboxing any new product that gets delivered to them. The main reason behind this unboxing is to reach the maximum number of customers. So, when your product is in a branded box, an influencer will post about it on social media, and it will definitely reach your targeted audience. And customers will buy from you because of the beautiful branding on the brand's packaging.
Packaging's impact on your business’s growth can’t be ignored. Because it is the custom packaging that reinforces your brand identity in front of your audience. Moreover, consumers tend to be drawn towards brands that care about the customer’s priorities and keep their needs first. So, when you acknowledge your customer’s priorities through branded boxes, you develop your brand identity and reinforce it in the customer’s mind. Lastly, custom labels, stickers, and hangtags on your packaging also reinforce your brand’s identity.
Over time, customized packaging saves you a great deal of money. Do you know the reason? It is because of the fact that a customized box has the same dimensions as your product. It won’t let the box go to waste. Moreover, it will also leave no extra space in the package that can result in tampering with the product.
Read about: What is Aseptic Packaging?
So, before you get branded boxes for your business, you need to learn about their do’s and don’ts just so you make no errors!
In this blog, we have tried to cover everything that you need to know about branded packaging. So, now that you have completed your research about branded boxes, it’s about time that you order it. And what better packaging supplier to order it from than Custom Boxes Lane? Contact us right now and get ready to enjoy the most impeccable packaging experience.