Your Guide to Creating PR Packages for Influencer Outreach

Capturing your target audience on social media through influencers can be a prolific marketing medium for your business. According to a report by Marketing Dive:

“69% of buyers believe in the recommendations of the influencers.”

However, making influencers say “yes” to the promotion of your brand can be challenging. To do so, sending customized PR boxes can help. It makes your brand stand out from others reaching out to influencers and helping you get a genuine shoutout from influencers.

PR packages resonate with both the influencer and their followers. The unboxing of a PR package can not only engage viewers but also encourage them to try out your offerings. Want to create personalized PR boxes but don’t know how to get started? Read this blog to learn how to create and send PR boxes and boost brand recognition!

What is a PR Package?

A PR package, also known as a public relations box, is sent to influencers to promote the brand. The purpose of PR packages is to create memorable experiences for the audience. These packages also allow brands to make better brand investments instead of relying on commercial campaigns only.

Influencer outreach done with the help of PR boxes helps brands earn repurposable content. It can potentially enable brands to leave a lasting impression on millions of followers.

The Importance of PR Packaging Boxes

An attractive PR package works wonders to generate buzz, reach out to bigger communities, and build relationships with them. Here are some of the benefits of PR boxes you should know:

• Boost Brand Awareness

A fascinating custom PR box encourages influencers to create a legitimate shoutout for your brand recognition. Such shoutouts help you strive and win in the industry with authentic and meaningful influencer marketing. The primary goal is to spread brand awareness and gain consumer trust. With a single PR package unboxing video, your brand can instantly get the eyeballs of millions of followers of an influencer.

• Build More Relationship 

You can build more relationships based on influencer recommendations with the help of PR boxes. If influencers are persuaded by your PR box, they are likely to be willing to promote your product. In this way, you can build strong grounds for collaboration that can lead your brand to organic leads. Getting validation from the right people assists you in gaining more lasting beneficial relationships with the consumers.

• Get Social Media Exposure And Coverage 

PR boxes help you get more social media exposure from word-of-mouth referrals. Gaining access to the followers of influencers can be considered valuable exposure to elevate your brand image. And the exposure you get on social channels can eventually help you in your business success.

 

How to Create PR Packages for Influencers?

Creating effective and persuasive PR packaging is no less than an art. You need to pay attention to various aspects while designing timeless boxes for your PR campaign. Here are a few pro tips you can consider when creating adorable PR packaging for influencers:

• Know Your Target Audience

Knowing your target audience is paramount when it comes to marketing your business. Your PR campaign can’t convert prospects into customers if you don’t know your target audience. So, do a thorough analysis of your target audience. Knowing the demographics, customer behavior, and market trends is also important to resonate with your target audience.

• Design According to Your Brand Archetype

One of the prime purposes of a PR marketing campaign is boosting your brand. It’s important to design your PR boxes such that they resonate with your brand and reinforce your business name in the minds of your customers.

To do so, you can focus on the following elements of your PR box design: 

• Size
• Color
• Material
• Typography
• Artwork
• Finishing (Matte & Gloss Lamination, Spot UV, etc)

Also, you should add your brand elements like logos and taglines to these boxes to boost your brand identity.

• Pay Attention to Clear Communication

Understand the science behind first impressions when creating your PR box. You should concisely and clearly convey your message to your customers. To create unparalleled PR packages, take advantage of customized packaging solutions.

Customization is always a great way to add charm to your packaging. It also helps you convey your message clearly and elegantly. A splendid custom packaging also improves the unboxing experience of the influencers encouraging them to advertise your products more effectively.

• Create an Exclusive Unboxing Experience

Creating a unique unboxing experience for the influencers is paramount for the success of your PR campaign. The reason is that the timeless unboxing style impresses influencers and at the same time fascinates your prospects.

You can create a timeless unboxing experience by choosing the right style for your boxes. You can go for a sleeve-slider, shoulder-neck, or another captivating box style that offers a premium feel when being unboxed.

Additional surprises like thank you cards, and tailored fillers also improved the unboxing experience to a great extent impressing your buyers.

Infographic Copy

Creating Unique & Persuasive PR Packaging

• Target Audience

• Brand Archetype

• Clear Communication

• Unboxing Experience

 

Materials and Supplies for PR Boxes

When it comes to creating PR boxes, you should be focused on telling both influencers and their followers a story about your brand's values. This is why you should be careful about choosing the materials and supplies when creating PR boxes.

For instance, if you send your PR boxes with attractive and sustainable packaging material, it will enhance the unboxing experience and also show that you are committed to your sustainability goals. Or you could use luxury materials to position your brand that sets you apart. 

Let’s understand which materials and supplies you should use and avoid for your product.

• Packaging Materials

If your items are fragile, breakable, and require more attention for protection, you should consider a robust packaging material. The most reliable box materials for PR packaging are cardboard and corrugated stock. Both are not only robust but also eco-friendly material options.

These materials decompose naturally leaving no carbon footprint behind. Also, you can personalize their shapes and prints according to your preferences making them perfect for your PR boxes.

Custom luxury rigid boxes are also an excellent choice for PR packaging. The reason is that these boxes exude a luxurious charm leaving a good impression on influencers and their followers as well.

• Packaging Supplies

Here is a list of packaging supplies that enhance the presentation of your PR box:

Pouches: If you are sending food products to influencers to try, utilize branded customizable pouches instead of plastic bags. It will depict more professionalism. 

Tapes: Use custom-printed tapes to impress the influencers and their followers. Sealing a PR box with a printed logo on tapes will blow their minds to trust your brand. 

Cushion & Styrofoam Filling: To protect your fragile items, fill all gaps in your box to avoid collision and surface scratches. Packaging peanuts will prevent your product from any damage. 

Labels and Stickers: Impress influencers with custom-printed labels and stickers to make a great giveaway. You can print your brand logo to cement your brand identity to improve recall. 

“Thank you” Card: Influencers deserve a thank you for introducing your brand in front of their followers. Therefore, adding a “Thank you” card is the best way to build a strong connection with influencers. 

Understand When To Send A PR Package

Sending PR boxes to celebrities and influencers anytime can be a great opportunity to promote your brand. You should send your PR boxes on special occasions to expand brand reach and build relationships with audiences.

Here are the preferred occasions for sending a PR package to make your brand more visible. 

• Launching New Product

Getting the attention of new audiences can be difficult when launching a new product. You can send a PR box to top influencers when introducing a new product to make people curious about your product launch.

• Special Events

Sending PR boxes is a great way to celebrate your audience and your products on special occasions. You can showcase that it is not a typical business that does not value the audience's preferences. For instance, you can send PR gable boxes for Christmas products before winter holidays.

• Band Anniversary 

Let the audience know about your journey, and how you celebrate your success by sending PR boxes. Doing so can also help you announce community engagement events like giveaways on your brand anniversary.

How To Send A PR Package?

Before sending your gift packages, you need to know a strategic process that ensures you build meaningful relationships with influencers and reach out to millions of people. Below are a few steps guide to follow: 

• Identify and Reach Out to Influencers 

Create a list of top influencers and identify the best of them that suit your needs. Focus on essential elements such as content relevancy, reputation, and how many followers they have. Next, map out a careful strategy for outreach instead of sending PR boxes to hundreds of influencers. Narrowing down your list is a complex and time-consuming task, but it is well worth doing correctly. Once you are done, it's time to reach out to them with a personalized message.

• Pack Your Products

Once you have identified and partnered with the influencer who will be promoting your PR packaging, start packing your product. Having all the needed supplies for your PR packaging is needed. From custom boxes and thank you cards to adorable fillers and sealing tapes gather all the essentials.

If you have customized foam inserts for your product packaging, place your items inside that insert. However, you can also wrap your items in bubble wrap before packing them in the boxes for added protection.

Place your thank you card on the top. It should be the first thing that an influencer and his/her followers should notice. Finally, close the box and seal it with the help of an adhesive or tape.

• Send Your PR Package

Create and send a PR box by following the guidelines mentioned above to build a strong relationship with influencers and their followers. It is advisable to send your first PR box and analyze feedback to make your next PR package plan for a more sustainable impact. 

Your work is not finished yet! After successfully sending an ultimate PR Box, elevate your follow-up message to know whether the influencer enjoyed it or it arrived in pristine condition. Choose the right packaging design to forge a connection and transparency between the brand and the audience. 

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Hallway to Your PR Packaging Campaign!

• Reach Out to Influencers

• Pack Your Products

• Send PR Packaging

 

Final Words

Brand awareness can help build trust in your customers through influencer marketing. Ensure you choose a custom packaging company that can help you strengthen your relations with influencers with persuasive PR packages. The above guide can help you create exclusive PR packaging for your campaign.

Contact Custom Boxes Lane today if you want to design or buy PR packaging boxes for your business. You can hit us by calling (904) 899-9020, or email your queries to us at [email protected].