What is Rigid Stock and Why Brands Use it?

When someone asks you to define rigidness, what is the one thing that comes to mind? For most people, it's durability and strength. This is the main feature of rigid stock; it offers protection to products against several external factors. Read this blog to learn why brands are using this material. 

What is Rigid Stock?

While the name may suggest that the material is something entirely different, rigidstock is just a combination of cardstock and paperstock. Through the mixing and blending of these two materials, we get a thick and durable packaging material, which is further processed to make customized packaging boxes. 

How is Rigid Sock Made? 

Once you know the process of how a particular packaging material is manufactured, it gets easier to decide whether to use it or not. The basic process of manufacturing Rigidtsock to make a durable packaging box is compressing the cardstock and adding the paper stock on top for printing purposes. Let’s have a look at the process of rigidstock manufacturing in detail:

• Material Selection & Thickness

There are different thicknesses of cardstock that brands choose when it comes to the type of packaging they need. When making business cards or flyers, brands usually go for the GSM between 300-400. However, when it comes to choosing the GSM for rigid stock, the preferred thickness is 1200 GSM. Your brand can choose the following type of rigid stock depending on the brand’s needs and customer demand:

1. Dulplex Chipboard
2. Grey Chipboard
3. Kraft Chipboard 

• Sizing 

The next step is sizing the material that you have selected for your packaging boxes. Once you have the product’s dimensions, you can choose the size for the box. The flat cardstock and paperstock combined together is laid flat and measured to cut according to the needs of the product. This is a crucial process as it will determine the safety of your products during the supply chain. 

• Printing 

The third step is the printing process that helps a brand differentiate its packaging and products from those competitors. The paperboard on top of the compressed cardstock makes it easier for manufacturers to print designs and logos on the box. 

Most brands consult professionals and hire their design teams to choose the perfect designs to print on these rigid boxes. Most of the time, it can be just the brand’s logo with the product’s name, while other times it is a complicated pattern. Choosing these designs varies from brand to brand and product to product. 

• Wrapping 

The final step is wrapping the rigid stock to enhance the appearance so customers can pick the packaging boxes. This step usually comprises choosing the packaging finishes to give life to the boxes. Most brands use either a matte or a gloss finish on the rigid boxes. 

The matte finish, while reducing the color vibrancy, gives a subdued appearance and keeps the box safe from fingerprint smudges. The gloss finish, on the other hand, uses a shiny protective layer that enhances the color vibrancy and keeps the box safe from abrasions. 

Why Do Brands Use Rigid Stock?

While it can be argued that brands go for rigid packaging because of the refined appearance it gives, there is another reason why this material is preferred. Most brands have to ensure that the products they are packing reach the customers in their original form. This is the reason why they often choose rigid stock for their boxes. The following are some of the reasons why brands use rigid paper packaging boxes:

1. Durability

Choosing rigid stock is important for brands as it ensures durability, which helps your products reach the customers safely. When shipping products to distant places or placing them in retail, brands choose rigid packaging because it can keep the items safe from shocks and pressure. 

1. Thickness

The thickness of the rigid stock can predict how well your product will be kept safe. A product packed in Kraft boxes is less likely to survive external factors such as water and pressure than something packed in rigid boxes. The more the thickness of the box, the less likely it is for external factors to harm the product. 

1. Sustainability Factor

There are a few factors that decide the sustainability of a packaging material. While rigid stock is thick and thus can take a long time to disintegrate, it still falls in the sustainable category. Customers may have to take these boxes to commercial facilities to recycle and degrade due to the thickness they offer. 
 

How Rigid Stock Enhances a Brand’s Standing in the Market?

Apart from the physical protection that the rigid boxes offer, there are certain reasons why brands go for these boxes. It doesn’t matter whether you are a D2C brand or a B2B brand; choosing this packaging can impact and boost sales. Let’s have a look at the two reasons why brands use rigid stock:

• Unboxing Experience 

Brands use rigid boxes because they offer a memorable unboxing experience. The digital world, where customers are sharing their purchasing experiences online, offering them exquisite packaging will help your brand gain popularity. 

• Shelf Appeal 

Rigis boxes offer an enhanced shelf appeal. Even when they are not designed with complicated and intricate patterns, they tend to leave a lasting impression on customers. Famous brands focus on this strategy and offer simplicity yet elegant boxes. 

How to Choose the Perfect Rigid Stock Box Type?

Knowing different styles of rigid packaging will help your brand in choosing the perfect style for your product. There are many styles of rigid packaging that you can use to pack different items. However, knowing the industry trends and what the customer is looking for with respect to the particular product is important. So, let’s have a look at different industries and how they are using the rigid stock material for packing their products:

• Jewelry- Lid Boxes  
• Apparel- Round Boxes 
• Footwear- Two Piece Boxes 
• Watches- Hinged Lid Boxes 
• Gadgets- Shoulder Neck Boxes 
• Makeup- Magnetic Closure Boxes

Get Rigid Boxes to Improve Shelf Visibility!

Choosing rigid boxes will enhance your brand’s standing in the market and help your brand boost sales. Customizing the boxes will give your brand a consistent identity in the market. Contact Custom Boxes Lane today to get detailed information regarding your customized rigid boxes.