Case Study: Creating Hype for New Launches with PR Boxes

Every business dreams of boosting its brand’s visibility and retaining customers for the rest of their lives. And Custom Boxes Lane has been proudly assisting them in bringing them closer to their dream sales and reputation in the market. Giela Bethancourt came with a challenge that we helped them tackle ever so beautifully. The results? Their satisfied reviews and consistent orders. 

The Target Our Client Had in Mind

Every business, whether starting from scratch or launching a new product, has to market its offerings the right way. Giela Bethancourt came with the same challenge… She had to promote their new product to achieve the targeted sales. And she decided to go for PR marketing. But she wanted her PR boxes to have a distinctive look, to have the essence that they are crafted just for the recipient.

Their target was simple:

• To get luxurious PR packaging boxes for their products 
• Ensure product’s safety 
• Get the breathtaking visuals on the boxes. 

The Services We Offered 

Shortly after the first email exchange, our experts began offering the customer an estimated initial quote. That was just to let them know the rough idea of everything. Our Customer Service Representative then sat down with them and began exchanging ideas. She even had the free mockup design support so she could test different designs and colors before finalizing the one that spoke to her the most.

Our team provided her with various sizes and boxes with inserts to ensure her product remains unharmed during shipping. We kept exchanging different designs and boxes in various shades for her to have a closer look at each piece.

The Results Were Amazing

After a week and a half of experimenting with ink dyes, selecting the perfect color shades, refining charming designs, and finalizing box sizes, we landed on one stunning look. The PR packages, crafted from high-quality rigid stock, were both luxurious and visually captivating.

Before sending the order to production, we shared final images with the client to accommodate any last-minute tweaks. Once the boxes were delivered within two weeks, the response was overwhelming — she was thrilled. The packaging featured sleek lines, clean colors, and a minimalistic yet premium aesthetic. Most importantly, she told us these PR boxes significantly boosted her brand’s visibility among influencers and customers alike.

Want to verify the impact for yourself?
👉 Read her review on Trustpilot