Branding Never Felt So Good Until DeAnn Ordered Cream Boxes From Us!

DeAnn Kling was the owner of a health brand. She was in dire need of a packaging redesign. It all started when she marketed her joint relief topical cream in the hope of receiving sales orders. But she barely received 10 orders in the span of three months.

She got confused about her failed marketing strategy. But DeAnn was sure about one thing: her cream was formulated well. Following her intuition, she started exploring custom packaging suppliers to establish packaging design for her cream.

That’s how she found us and expected us to redesign her existing cream packaging to resonate with her target audience and stand out in a busy retail environment. Wondering how we did? Read here:

The Challenge: The Gap Between Efficacy and Design

The moment DeAnn contacted our customer sales representative, Robert Barone, he keenly analyzed her existing cream packaging boxes. He figured out that she was selling her topical creams in bland plastic pouches. 

That was the root cause behind her failed marketing. Because customers seeking pain-relieving creams prefer packaging that clearly communicates product benefits, usage, and safety information.

Another major reason was the use of plastic, which faded the impression of the effectiveness of the topical cream since there was not any specific design that could clearly give them the impression of efficacy.

Our Solution: Redesigned Packaging Material and Design

Once we understood the issue, we redesigned the packaging entirely. We replaced plastic pouches with well-structured tuck boxes that improved cream accessibility hassle-free for customers.

Then, we ensured intuitive labeling that clearly communicated benefits, usage instructions, and safety information of the topical cream, which is important for medical or OTC (Over-the-Counter) products.

Also, we used sustainable kraft paper to represent both efficacy and nature. To enhance visual appeal, our designers applied soft-touch matte lamination and a metallic gold stamp for the brand’s logo.

What Did DeAnn Achieve?

DeAnn witnessed that our packaging redesign resonated far better with the target consumers. As a result, her brand visibility improved and eventually her ROI. Even some of her customers appreciated our packaging boxes while sharing their reviews on social media platforms. 

The Key Takeaway For You!

Whether you are a startup or a business looking to upscale branding, contact Custom Boxes Lane. We help your boxes stand taller on shelves, offering more space for branding, active ingredients, and "fast relief" messaging.

As seen with DeAnn, our boxed packaging helped the brand highlight that her cream was effective through redesigning her packaging visuals. In the case there is a need for swapping traditional packaging for colorful boxes, we also ensure your brand communicates “clarity’ and “hope’ in a market filled with painful, complex language. 

Our motto is to create unique, eye-catching, and cohesive branding for your different products in a line, so that your potential customers easily recognize your brand on crowded shelves.