Emma’s Candle Brand Cut Costs by 27% Without Losing Luxury Edge!

A Candle business owner, “Emma Richardson,” was facing an extremely overlooked brand challenge for almost a year. Finally, her frustration broke, and she started hunting for a solution, and that’s when she came across Custom Boxes Lane. Although she got the solution she wanted, the fact was that she was low on budget, which means a box that speaks elegance and a bank that speaks peace was her demand. Guess what? We combat the 27% costs without degrading the luxury?

Redefining Emma’s Candles' Value With Packaging

New scented & delighted candles are now widely emerging in markets; hence, the difference between the brand that gets overlooked and the brand that reached its perceived value usually comes down to a single element, which is presentation. And that’s where her brand suffers a setback. No doubt her candle scent carries handcrafted love, wax quality, and burn time were all perfect, it just needed luxury packaging, and to her demand, without paying like a luxury brand.

How We Cut Out The Cost

The strategic move, when the cost was cut out, was accomplished cleverly. We use a minimalistic traditional ritual where the “less is More” slogan is worshipped like a religion among consumers, so by brand owners. The manufacturing was simple:

• For construction, we used rigid board because no material can be as lustreous and as solid as rigid boxes. That was a bold move for someone who wants to cut costs. But bear with us until we reveal the strategic move.
• To achieve clarity and purity seamlessly, we went for fewer design elements, like ample white area and restrained colour palettes, which reduced the costs by 10%.
• Instead of full-box elaborate designs, we used hot foil stamping for the brand logo with embossed texture that turns the whole ordinary brand game into a top-notch one.
• We used a two-piece, elegant style for boxes instead of the shoulder-neck that Emma was using. The reason is that two-piece boxes are easy to manufacture without hassle and extra cost.
• Without compromising on safety, we added inserts of kraft paper that did the job without busting the bank and the environment.
• To wow customers, we used a simple yet lavish ribbon on boxes.

Packaging That Captures Modern Elegance & Premium Aesthetics

After taking the last details, we proposed to Emma our strategic plan, and she was never so elated with the savings she was getting and packaging that is as good as Tiffany boxes themselves. The final plan was sent over to the designer and manufacturers, and her order arrived within days.

Each piece of the boxes arrives wrapped in sophistication, delivers scent, delights her potential buyers and patrons, and features the signature two-piece box style that instantly feels luxurious and gift-worthy.

Impact of Collaborations 

In the end, Custom Boxes Lane understands the need for clients' demands and where they lack in marketing. We deliver packaging that speaks timeless sophistication, capture Emma’s scented candles' grace, and the need for less investment without compromising the luxury edge a bit!