Helping Oliver Skyrocket Brand Loyalty with Personalized Unboxing

Branding and engagement have been presented to the Oliver brand as another scenario where the phrase “if you have potential, you have customers”, but facts were otherwise. Basically, he believed in “if you have launched a great product, people will discover it because of its greatness”, but we know that's not true today, nor was it ever.

Finding the Painpoint

While the social media algorithm did not seem to remotely care about product quality and authenticity, in their language, it’s “Personalized Unboxing” that makes your product the “OG” among influencers and customers.

So, how did we strengthen customer retention, build brand loyalty, and ignite a surge of organic user-generated content within a saturated e-commerce landscape for Oliver’s brand? 

Tackling Problems With Ingenious Expertise

To achieve our goal of reaching a highly specific target audience, we decided to combine internet trends and packaging trends that were discovered by analyzing customer behavior, which was “ PR Boxes”. The goal was clear, and so was the packaging. The hype of a personalized unboxing experience among influencers is a sophisticated approach to brand storytelling and audience engagement. The offer was suggested to Oliver, and after many years of grinding to reach intended audiences, he gave it a try.

Value for Money PR Packaging

Our vigilant agent, Jason Blake, takes matters into his own hands and guides Oliver through each step. After taking a comprehensive look at the market and influencers' PR unboxing, we introduced rigid materials, considering the product's nature, with a rigid, sturdy construction to hold multiple items. 

Oliver brand exhibits vibrancy with sophisticated vibes, so for printing, we go with screen printing, incorporating product-related graphics and clean typography that grips unboxers with enthusiasm. Then comes the main part of the screen-pleasing boxes that shine bright when exposed in front of the camera. We select the Spot UV finish, which has a soft and smooth texture, bringing elegance and a premium unboxing experience.

Results

Throughout the process, we took all the requirements, and before we undergo the manufacturing process, every brand owner demands “glimpse first, then process”. For which we created the Dielines plate of the final packaging and showed it to Oliver. The little sneak peek behind real packaging was satisfying, and we wasted no time going through the manufacturing process.

Packaging That Impresses & Skyrocket Branding

He received what he wanted within days, and the PR boxes reached their height through carefully curated experiences. He uses this packaging as a marketing tool and executes strategic marketing initiatives that leverage the authentic brand voice and established credibility from influential content creators, for which he once struggled. 

As Oliver said and we quoted, “My new PR packaging wasn't just exquisite—receiving it gave me the confidence to launch immediately without a second thought, and I couldn’t be happier with that decision”. For a brand-building authority through referral marketing, that’s exactly what Custom Boxes Lane provides!